Frequently Asked Questions

We work on monthly retainers for SEO and Performance Marketing management. For specific projects like website audits, one-time landing page builds, or campaign setup, we offer fixed-price quotes. Our minimum engagement period is 6 months for SEO and 3 months for paid media, because meaningful results require time to compound. We share a detailed project roadmap and milestone plan before you sign anything.

Our retainers are priced based on scope, not on a standard package structure. As a rough guide:

• SEO retainers: Rs. 25,000 to Rs. 80,000 per month depending on the number of target keywords, content production volume, and technical complexity
• Performance marketing management: Rs. 20,000 to Rs. 60,000 per month as a management fee (ad spend is separate and paid directly by you)
• One-time audits and strategy documents: Rs. 15,000 to Rs. 40,000 depending on scope

We share a transparent cost breakdown in the proposal. No hidden fees, no percentage-of-spend billing without prior agreement.

No ethical agency can guarantee specific rankings, because Google controls the algorithm and no one has insider access to it. What we do guarantee is our quality of work, our strategic approach, and measurable improvement in the KPIs we agree on before starting.

Before any engagement begins, we build a forecasting model that shows projected organic traffic growth, lead volume estimates, and ROAS benchmarks based on your industry, budget, and competitive landscape. These become the targets we are held accountable to.

For most clients in Pune, Mumbai, and other Maharashtra markets, here is a realistic timeline:

• Months 1 to 3: Technical fixes, content foundation, initial indexation improvements. You may see some early ranking movement for long-tail keywords.
• Months 4 to 6: Measurable traffic growth for target keywords. Google Business Profile visibility improvement for local searches.
• Months 7 to 12: Compound growth as content authority builds. Organic leads begin contributing meaningfully to pipeline.

Competitive industries like real estate, legal services, and EdTech in Mumbai or Pune can take longer. Niche B2B markets and smaller cities like Nagpur often show faster results.

We have the deepest expertise in: SaaS and software products, D2C and e-commerce brands, B2B services and professional firms (CA, legal, consulting), local lead generation for healthcare, real estate, and education, and FinTech.

We have worked with clients across Pune, Mumbai, Nagpur, Thane, and Karanja Lad. We understand the Indian consumer market, regional language targeting, and the nuances of marketing to both urban and tier-2 audiences in Maharashtra.

We decline engagements in industries where we cannot verify ethical business practices or where we have an existing competing client relationship.

You get access to a live reporting dashboard from day one, connected to your Google Analytics 4, Google Search Console, and ad platforms. You can check performance at any time without waiting for a report.

Beyond the live dashboard, we send a detailed written report every month that covers what we did, what moved, what we learned, and what we're doing next. We also hold a 30-minute strategy call each month to review the numbers together and align on priorities. If something urgent comes up between calls, we are available over WhatsApp or email within 4 business hours.

Yes. We work with clients across Maharashtra and beyond. We have active clients in Mumbai, Nagpur, Thane, and Karanja Lad. Because we are a fully remote team, geography is not a constraint. We have managed campaigns for clients based in Delhi, Bengaluru, and Hyderabad as well.

For local SEO specifically, we understand the search intent patterns, competitor landscapes, and platform preferences (JustDial, Sulekha, Google My Business) that vary significantly between cities. A Mumbai SEO strategy and a Nagpur SEO strategy are not the same document.

The first month is entirely discovery and foundation. We do not start pushing content or running ads before we understand your business deeply. Here is what happens:

• Full technical SEO audit (for SEO clients) or account audit (for paid media clients)
• Competitor landscape analysis: who ranks, who spends, what gaps exist
• Keyword and audience research tailored to your city, industry, and customer profile
• ICP (ideal customer profile) workshop with your team to align marketing to sales
• 90-day roadmap with prioritised actions, ownership, and success metrics

You receive all of this as a documented deliverable at the end of Month 1, regardless of whether we continue together.

No. We never hold client ad budgets. You maintain ownership of your Google Ads and Meta Ads accounts at all times. Ad spend is paid directly by you to Google or Meta through your own billing setup. We manage the campaigns within your accounts.

This structure means you always have full visibility and control. If you choose to part ways, you keep your entire account history, audience data, and campaign learnings. We do not hold your data hostage.

For meaningful data and results, we recommend:

• Local lead generation (Pune, Nagpur, Thane): Rs. 30,000 to Rs. 60,000 per month minimum
• E-commerce performance marketing: Rs. 75,000 to Rs. 1,50,000 per month for meaningful ROAS optimisation
• B2B SaaS or high-ticket services: Rs. 50,000 to Rs. 1,00,000 per month on Google Search

Below these thresholds, campaigns do not generate enough conversion data to optimise effectively. We will tell you honestly if your current budget is too low for the results you are expecting, rather than take a retainer we cannot deliver on.

A few things set us apart from most Pune agencies:

• Revenue focus, not vanity metrics: We measure success in rupees, not rankings or impressions. Every strategy decision connects back to pipeline and revenue.
• Senior-led execution: The person who pitches your campaign is the person who runs it. No hand-off to junior staff after you sign.
• No long-term lock-in: Our contracts are rolling monthly after the minimum period. We earn your renewal every month.
• Transparent reporting: You see the same data we see, in real time, without waiting for a curated monthly slide deck.
• Maharashtra market expertise: We understand the Pune-Mumbai-Nagpur corridor, regional language nuances, and local buying behaviour that generic agencies do not.

The simplest way is to book a free 30-minute discovery call through our contact page. We will ask you about your current marketing situation, your goals, your budget, and the specific markets you want to grow in. Based on that conversation, we either send a proposal within 3 business days or refer you to a more appropriate partner if we are not the right fit.

We do not do hard sales calls. If the numbers do not make sense for both sides, we will tell you that honestly on the call.

Yes. Many of our long-term clients started with a one-time SEO audit or a 1-month paid media setup engagement. These project-based engagements give you a low-risk way to evaluate our quality, communication, and fit before committing to a monthly retainer.

We treat every project engagement with the same rigour as a retainer client, because we want you to convert. Our project deliverables include a clear handover document so you can either implement the work yourself or continue with us as your long-term partner.

We offer a free 30-minute discovery call for all prospective clients. During this call, we will do a quick live review of your website, your current Google Search Console data (if you share access), and your main competitors in your target market. This gives you immediate actionable insight, not just a sales pitch.

For businesses that want a more in-depth free resource, our free SEO tools page includes 30+ diagnostic tools you can run on your own site right now, including a full technical SEO analyzer, keyword gap checker, and Core Web Vitals tester.